Jay Clouse has been absolutely killing it with his podcast, Creative Elements. The podcast recently joined HubSpot's podcast network and I brought Jay on to talk about the behind-the-scenes aspects of how this happened.
You can listen to that conversation here and here.
In this episode, which is Part 4 of a four-part series, I'm back with some commentary on what Jay and I talked about regarding his podcast advertising and revenue.
Topics on this Episode:
- Podcasting Ads and Income Strategy
- The "pre-roll" trick to help podcast advertisers (and make you more money)
- A BIG problem with dynamic podcast ads ...
- Another BIG problem with podcast ads (and also podcast intros)
- Options to split the money podcast advertising revenue
- The "Hottest Band in the World" (and an uncomfortable conversation with my father)
- Three elements your podcast needs to make the most from advertising
- The YouTuber who bombed on cable television
- My "failed" book deal
- A bad review for my live event
- Getting my ego checked at BookExpo
- Owning your podcast (and everything else that you do)
Links to Things I Talk About:
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