I was working on a radio promo for RocknPod today and, as I was about the read it to get an exact time for how long it is, I decided to hit record and do an episode on the subject.
In this episode, I share a first draft of the ad with you and go through it, piece by piece, explaining why I wrote it the way I did.
Topics on this Episode:
- Writing radio promo copy
- Building hype
- Getting attention (and keeping attention)
- Repetition in copy
- Lessons for your promos