This episode of Build a Big Podcast is about podcasting lessons related to the current state of FOX News and Tucker Carlson.
I explore the importance of authenticity, connecting with your audience, and avoiding misinformation and dumbing down your content. Plus, I may or may not mention a woman I met at the gym who was Tucker Carlson's #1 Fan and the current opportunity for Brian Kilmeade (and you).
Topics covered in this episode:
- FOX News vs. podcasting as platforms for news and commentary
- The potential profitability of podcasting and the importance of honest and transparent content
- Recent scandals surrounding Tucker Carlson and FOX News
- The specifics of FOX News' business model and the difficulties of breaking into major broadcast companies
- The importance of creating loyal and connected audiences
Episode Timestamps:
[00:03:11] Tucker Carlson's credibility and FOX News' viewership (and alleged misinformation)
[00:05:36] Why FOX News has traditionally had more viewers than other cable television networks
[00:09:03] How FOX News makes money (and how they've lost it via legal and sexual harassment settlements)
[00:10:00] Why people still defend FOX News despite court evidence saying the network and hosts lie to viewers
[00:16:58] A warning against blindly following popular figures on FOX News
[00:18:34] Why Tucker Carlson is the next Bill O'Reilly
[00:20:53] Connecting authentically with your podcast audience and why this is crucial to building a loyal following across different digital platforms
[00:22:01] Why FOX News dumbed-down its content (and how this is biting it in the ass)
[00:28:32] Why podcast hosts shouldn't talk down to their audience
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