In this episode of Build A Big Podcast, I talk about my experience of pursuing Dolly Parton as a guest for my radio show on the music business. I also share the behind-the-scenes of how this show started, what we were trying to build, and the two types of guests we wanted.
Topics on this Episode:
- My efforts over the past 18 years to connect with Dolly Parton
- The challenges of competing with major media outlets for an opportunity to interview high-profile guests
- What to do with a "short" interview.
- National press campaigns
- What can (and will) go wrong during interviews ... maybe
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