Unlock your podcasting potential with this episode of Build a Big Podcast!
Main Objectives of this Episode
- Growing your podcast audience
- Making a podcast that sponsors are interested in
- Creating a podcast that people will miss if it's gone
Monetization Potential
- How podcasting skills can be monetized
- Information on Big Podcast Amp at bigpodcast.com/amp
Challenges in Content Creation
- Increasing noise making it harder to grab attention
- Risk of burnout from the "content treadmill"
Podcast Improvement Tips (7 Nonnegotiable Things)
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Clear Niche
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Importance of clearly defined target audience
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Distinct Perspective
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Necessity of a unique point of view for your podcast
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Non-Neutral Voice
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The importance of having a clear stance on issues and meticulous editing
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Mostly Insights, Some Promotion
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Balance of valuable content and promotion
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Personal Engagement
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Avoiding generic address terms, speaking as if to a single person
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Use 'You' Frequently
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Making the audience feel personally addressed
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Relax and Be Real
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Showing genuine personality and sharing relatable stories
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Editing Insights
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Example of editing efficiency where up to 40% of recorded content can be removed
Advertising Tips
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Integration of ads with useful content
Personal Stories
- Sharing personal anecdotes without crossing professional boundaries
- David and his wife selling items on eBay
- Humorous eBay search incident with "dirty dicks" hot sauce
Podcast Information
- Promotion of "Build A Big Podcast" and its focus on growth, monetization, and improvement
- Podcast website: bigpodcast.com
Episode Highlights
- Podcast rebranding
- 7 non-negotiable podcast requirements
- Guide on podcast interviews
- New podcast "Talk Tuah" by Haliey Welch
- Business blueprint and royalty-free music for podcasters
- Classified ads to help grow podcasts
Podcast Rebranding Details
- Discussion on the importance of environment on identity and behavior
- Changes including new artwork and formats
Subscribe and Follow
- Subscription details at bigpodcast.com/subscribe
- Additional updates at extra.bigpodcast.com
Big Podcast History
- Initial name "Big Podcast Daily" during a 30-day trial run
- Renamed to "Build a Big Podcast"
Title Considerations
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Challenges with naming a podcast about podcasting to ensure clarity
Future Content
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More detailed discussions on rebranding to be shared on Big Podcast Extra and in the newsletter
8 Steps for Better Podcast Interviews
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Do Your Research
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Importance of preparation
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Create a Flexible Outline
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Having an adaptable structure for the interview
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Use Open-Ended Questions
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Encouragement of storytelling
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Listen Actively
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Importance of smooth transitions and acknowledging responses
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Maintain a Conversational Tone
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Engaging in two-way interaction
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Be Adaptable
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Willingness to deviate from the plan based on the conversation
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Monitor the Clock
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Ensuring coverage of important topics within available time
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Review and Edit the Recording
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Analyzing for continuous improvement
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Haliey Welch New Podcast
- Deal with Jake Paul's media company and financial earnings
- Charitable initiatives and dog adoption promotion
- Content focused on pop culture with charitable undertones
Solo Business Canvas
- One-page blueprint for optimizing podcast business
- Identification of ideal listener, new revenue opportunities, and resources
Persona Music
- 10,000 royalty-free songs for podcast background music
- Enhancing content and ad quality
Pre-Interview Importance
- Essential for improving podcast quality
- Gauging guest's communication style and knowledge
Additional Information
- Subscribe to Build a Big Podcast
- See Big Podcast AMP for personalized podcast growth assistance
Episode Timestamps
- 00:00 Drive podcast traffic using Riverside's AI Magic Clips (See an example here.)
- 04:00 Environment (and microphones) shapes identity and behavior significantly
- 09:13 Why content creators (including podcasters) struggle
- 10:54 Focus on niche for a specific podcast audience
- 16:52 Balancing humanity with podcast content is crucial
- 21:26 Frustration transitioning from upbeat song to dedication
- 26:13 Editing your own podcast teaches valuable hosting lessons
- 26:50 Review recordings to improve podcast hosting skills
- 30:54 Affordable music for your podcast
- 33:24 Simple website creation for podcasters
The Newsletter for Podcasters
This episode of Build a Big Podcast is brought to you by Riverside ...
Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
About this episode of Build a Big Podcast:
This is the audio companion to Issue 197 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
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