Audio vs. Video (Insider 239)


Spotting biased podcasting advice, the truth about audio vs video growth, how to get more listeners (and subscribers), Betty White and Bea Arthur’s backstage drama, and tips for handling tough co-host dynamics in this episode of Build a Big Podcast ...

Big Ideas in This Episode

  • Podcast “experts” lying to push their own agenda

  • Don’t trust advice from people with hidden motives

  • The dark side of Golden Girls: real backstage feuds

  • Unlock podcast growth—even in “shrinking” markets

  • Why most listeners never learn to subscribe

  • Feuding hosts? Turn drama into irresistible content

  • Craving validation? Dodge it for real podcast growth

Why You Should Listen

  • The dirty little secret behind “expert” podcasting advice – discover who’s really pulling the strings (and how their hidden agendas can sabotage your show)

  • The truth about audio podcasting’s “death” – why the YouTube push is making millions of creators rich … and millions more look like suckers

  • How to grow your audience—even if the world says your podcast niche has “peaked”

  • The single biggest mistake podcasters make when trying to get listeners hooked (and how a book-selling trick can double your downloads overnight)

  • How showing your audience exactly what to do can create an army of obedient fans…without lifting a finger

  • The Golden Girls’ ultimate backstage feud and the priceless lesson for every co-hosted show (ready to weaponize friction?)

  • What Gavin Newsom knows about podcasting for power and how political beasts are using this platform to bypass the gatekeepers and reel in more control

  • How to flip tension and drama into irresistible, binge-worthy content (just like top politicians and TV shows)

  • The ugly truth about asking “What do you think of my podcast?” and why most podcasters are begging for the wrong praise

  • How to extract brutally honest feedback and turn it into your podcast’s secret growth weapon (while your competition avoids the mirror)

  • Why some of the world’s biggest podcasts survive even when the hosts hate each other’s guts and how you can swipe their method to keep the money rolling in

  • The “step-by-step” video hack that nearly guarantees more subscribers, reviews, and rabid listeners (even if they don’t know how to use a podcast app)

  • Podcasting publishing frequency exposed: Is more always better, or will flooding your feed turn listeners into zombies?

  • How to tap into the seven deadly sins—envy, greed, lust for power—to engineer episodes nobody can resist sharing

  • How to use your podcast to overthrow traditional media, silence your critics, and build a cult-like audience that follows your every word

Episode Timestamps

  • [04:27] The truth behind “audio is dead”—why a well-known podcasting expert says it (and why you shouldn’t trust him)

  • [05:45] What LASIK eye surgery and disposable diapers can teach you about podcast growth

  • [07:33] The shockingly simple way to double your audience (and why most podcasters never do it)

  • [09:55] Behind the scenes at The Golden Girls: Betty White and Bea Arthur’s secret feud—and what it means for your podcast partnerships

  • [13:15] How political enemies create viral podcast moments—what Gavin Newsom and Charlie Kirk can teach you about tension on your show

  • [15:57] The hidden danger of asking, “What do you think of my podcast?”—and what most podcasters really want to hear

  • [20:55] The doctor’s visit nobody wants to talk about: why hearing harsh truths is the key to leveling up your podcast

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The Newsletter for Podcasters

This episode of Build a Big Podcast is brought to you by Riverside ...​

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About this episode of Build a Big Podcast:​

This is the audio companion to Issue 239 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

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